📸 How to Use Your Shoot Photos Across Social Media, Website & Ads

Frayme Studio
Apr 16
2 min read

Updated: Apr 22

Make Every Photo Work Harder for Your Brand

You’ve just wrapped up a gorgeous shoot — your products are glowing, the style is perfect, and everything looks on-brand. So… now what?

Many business owners don’t realize just how versatile professional photos are. One shoot can give you multiple content, if you know how to use them right.

Here are smart ways to stretch your images across platforms and truly make the most of your visuals:

1. Instagram Feeds That Flow

Use your shoot photos to build a visually cohesive feed. Mix wide shots with close-ups, rotate between flat lays and lifestyle setups, and keep your colour palette consistent. This not only creates aesthetic appeal but builds brand recognition with every scroll.

💡 Pro tip: One photo set can give you 2-3 posts if cropped or captioned differently!

2. Instagram Stories & Reels Covers

Pull snippets or zoomed-in crops from your shoot to create story highlights, product reveals, or reel covers. These visuals keep your IG stories on-brand and polished, even for casual behind-the-scenes posts.

3. Facebook & Pinterest Ads

Eye-catching, colourful photos are made to stop the scroll. Use styled product shots as ad creatives for Facebook, Instagram, or Pinterest. Highlight different angles or seasonal looks for ongoing campaigns.

🎯 Tip: Use lifestyle-style images for top-of-funnel awareness, and clean, product-focused shots for conversions.

4. Your Website Banner & Product Pages

Professional images instantly give your website a premium, trustworthy look. Use them for homepage sliders, banner sections, and product listings. Clear, consistent visuals help customers feel confident about buying from you.

🛍️ Bonus: Add lifestyle shots to “About” or “Our Story” sections to bring your brand to life.

5. Email Newsletters & Blog Posts

Bright, styled images break up text and make your emails or blog look professionally designed. Use them to showcase new arrivals, seasonal promotions, or styling tips related to your product.

📬 Pro Tip: Save one standout image as your "signature" look for headers across newsletters.